Presented by Sara Axelrod, Local Measure's Chief Operating Officer.
Customer experience is evolving from real-time, to anticipating a customer's circumstances in a specific place and time.
Consumers want authentic, personalized exchanges with the brands they speak to. Technology can enhance this, but it can never replace it.
Data privacy became a hot button issue in 2018. In 2019, brands will be transparent about collecting data, and informed users will demand value in return.